PRoud to ADVertise

Luni 29 martie – ziua de PR

10.00 – 11.40 Conferinta : PR-ul intre mister si definitie
Speakeri : Bogdan Theodor Olteanu – Head of PR Division at Millenium Communications;Mihaela Nicola – fondator The Group; Ileana Cecanu – PR Executive, HBO Romania.

12.00 – 13.40 Conferinta: ,,When you make average great, your dreams will become a reality”
Speakeri : Sorana Savu – Senior Partner la Premium Communication; Violeta Vijulie – Managing Director SENS, Atelier de Comunicare; Hortensia Nastase – Director Lowe PR.

14.00 – 16.00 Workshop: Comunicarea politica. PR-ul in politica romaneasca: minciuna sau arta?
Speakeri : Ana Maria Teodorescu – Lector universitar -Publicistica televiziune, Catedra de Presa, Facultatea de Jurnalism si Stiintele Comunicarii; Dumitru Bortun – Membru fondator al Asociatiei Romane a Profesionistilor in Relatii Publice ARRP; Bogdan Dospinescu – Asociatia Specialistilor in Comunicare Politica.

Marti 30 martie – ziua de ADVertising

10.00 – 11.40 Conferinta: How to break in advertising
Speakeri: Andrei Bălan – Ex-Strategic Planner la Leo Burnett, Antropolog; Bogdan Moraru-Senior Art Director, Propaganda; Laurențiu Semeniuc – Strategic Planner , 23

12.00 – 13.40 Conferinta: Breaking out the frame
Speakeri: Dan Şendroiu- Strategic Planner, Graffiti BBDO; Cătălin Dobre – Group Creative Director, McCann Erickson; Vlad Molico – Art Director, Saatchi & Saatchi

14.00 – 16.00 Workshop: Inside/Outside
Speakeri: Ștefan Stroe -Independent Strategist; Catalin Rusu – Creative Director &Managing Partner, Rusu+Bortun Brand Growers; Lorand Balint (Boti) – Om de marketing, GlobalAccount Director on Strauss Coffee BV, Associate Professor in the Romanian – Canadian MBA Program

Miercuri 31 martie – ziua de Debate

10.00 – 11.40 Puterea soft a PR-ului
Speakeri : Larisa Toader – Managing Director la Russenart Communications; Virgil Munteanu –Managing Partner Classic Brands;12.00 – 13.40 ADVertising : Moving from good to best. Best Campaigns
Speakeri: Ramona Bratu – MK Exec. Radio ZU; Iosif Simon-PR RADIO ZU

Intr-o casa veche, de pe strada Batistei, au avut loc anul acesta conferintele PRoud to ADVertise. Nu am reusit sa ajung decat la ziua 2, cea de advertising. A fost o atmosfera intima, prietenoasa, au vorbit oameni care au reusit sa se afirme in domeniul asta si am comentat impreuna ce s-a mai intamplat pe piata advertising-ului. Am invatat ce inseamna neconventional, am distrus niste mituri, am vazut niste campanii reusite, iar la final am creat un pic si noi, astia mici, am castigat, am luat un premiu. Per total a fost o zi plina, dar am adormit cu zambetul pe buze entuziasmata de ce va urma...